I was invited for a meeting in an office, and the meeting was moved from the…
Unraveling Globalization: Why it Matters and How it Shapes the
In today’s interconnected world, the term “globalization” has become increasingly prevalent. It refers to the process…
Debunking the future employee; everything people managers need to know
Summary The future employee wants a leader who supports their side hustle outside of the daily 9-5…
The 8 Startup Financing Options for New Businesses in Kenya
Starting a new business is an exciting venture, but it often requires a significant amount of…
The power of purpose in brand strategy
The term purpose in brand strategy has been so commonly used that it has almost become…
Importance of organizational culture in modern workplaces
A culture could be described as a group of shared ideas and habits of a group…
How to choose a great brand name for your business
We know the process of naming your brand is not to be taken lightly, because your…
Brand leadership lessons from Covid-19 & post-pandemic strategy; FEGNe, Kenya
In the wake of the Covid-19 pandemic, a lot of changes have been witnessed in different…
Corporate purpose, the key to workplace productivity and employee satisfaction
Corporate purpose, huh? There were days when work was not interesting even to me, which was…
5 strategies to a high employee performance culture in the
Summary Workplaces that have inclusive values tend to perform better than those that don’t. Continuous learning helps improve…
5 Steps in Organization Development
Organizational development (OD) is a phrase used in the brand strategy industry to describe ongoing and…
The Process of Business Registration in Kenya: A 10-step Guide
Business registration in Kenya is a fundamental step towards formalizing your entrepreneurial endeavors. The The business…
59 Business Leadership Lessons: Insights from Tim Mwangi’s New Leadership
Today’s undoubtedly enigmatic landscape of modern business, maneuvering the path to success can be both challenging…
Mimicking Your Competitors Strategies: Strategic Move or Costly Mistake?
As the number of businesses increase in Kenya and around the world, there seems to be…
7 Benefits of Business Registration in Kenya: Unlocking Opportunities and
Business Registration in Kenya is a pivotal step that brings numerous benefits and opportunities. Beyond gaining…
10 benefits strategic planning brings to your organization’s strategy –
One of the biggest highlights of my week was running through two strategic planning sessions with…
Isn’t strategy consulting just about giving advice? Here are 5
The global strategy consulting market is anticipated to increase significantly from $44 billion in 2017 to…
A people eaten up in the inside, but looking good
The sad reality about today’s society is that many people are not a reflection, or even…
Decoding Startup Success: Exploring the 7 Challenges Faced by Kenyan
Startup success is a vital part of Kenya’s entrepreneurial ecosystem, driving innovation, job creation, and economic…
The 4 elements of the brand positioning statement: How to
Summary The four parts of the positioning statement are target market, frame of reference, differentiator and the…
Target Market vs Target Audience: What are the 4 big
Summary Target market is the broad/large population targeted by a company. Target audience is a narrow/small segment of…
What is organizational development : introduction and techniques
Organizational development (OD) is a phrase used in the brand strategy industry to describe ongoing and…
5 strategic ways for improving organizational climate
Summary The organizational climate is how an employee views the workplace and company culture over the long…
The Link Between Organizational Climate and Organizational Performance: A 2-Case
In today’s competitive business landscape, organizations are continually seeking ways to enhance their performance and achieve…
The Impact of Organizational Climate on Employee Well-being and Productivity:
In today’s rapidly evolving workplace, the focus on employee well-being and productivity has never been more…
Marketing to millennials; 4 excellent consumer strategies and characteristics of
As of the date of writing this, Millennials are typically defined as individuals between the ages…
Understanding Deceptive Pricing: 7 Strategies for Smart Shoppers
In the ever-evolving landscape of retail, consumers often find themselves navigating through a complex maze of…
Mastering Google Paid Advertising: A Step-by-Step Guide for Success
In today’s digital landscape, running Google paid advertising campaigns is a powerful strategy to drive targeted…
Deceptive Pricing: How Manipulative Tactics Influence Consumers and Businesses
In the competitive world of business, companies often employ various strategies to attract customers and increase…
What is marketing, is it important in brand strategy?
Marketing is defined as the process of identifying, developing, and delivering value in the form of…
What is a marketing plan, its 10-section structure and best
In the dynamic realm of business, a well-crafted marketing plan serves as a compass, guiding organizations…
What is brand repositioning strategy? 2 excellent case studies
What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at…
6 customer acquisition strategies best for high achiever companies
hmmm customer acquisition strategies… why should you care? Many entrepreneurs dream of starting and running successful…
7 ways Kenyan Businesses are Harnessing TikTok for Marketing Success
Summary Kenyan TikTok users are known for their active engagement on the platform. They participate in challenges,…
Customer Loyalty at Risk? 8 Best Ways Mitigate Customer Poaching
In today’s highly competitive business landscape, customer loyalty is a valuable asset. However, even somewhat satisfied…
9 Digital Marketing Terms for Marketers
Digital marketing refers to the practice of promoting products, services, or brands through various digital channels…
7 Effective Point-of-Sale Secrets for Retail Success: A Blueprint for
In the dynamic world of retail, effective point-of-sale (POS) marketing is a game-changer, providing brands with…
7 Effective Point-of-Sale Secrets for Retail Success: A Blueprint for
In the dynamic world of retail, effective point-of-sale (POS) marketing is a game-changer, providing brands with…
5 Stages of the Buyer Decision-Making Process: A Comprehensive Guide
In the world of marketing, understanding the buyer decision-making process is crucial for businesses to effectively…
5 effective strategies to successful brand awareness campaigns on digital
One of the prerequisites to building a successful brand is making sure that the market knows…
5 Consumer Buying Roles That Inform Your Marketing Strategy
In the world of marketing, understanding the various roles that consumers play in the buying process…
6 Proven Strategies to Boost Company Profits: Unlocking Success Through
In the competitive business landscape, maximizing profits is a top priority for companies. Increasing profits requires…
4 strategies to successful product or brand differentiation in today’s
A differentiation strategy is a business strategy which involves presenting a unique product or service to…
5 effective strategies to successful brand awareness campaigns on digital
One of the prerequisites to building a successful brand is making sure that the market knows…
9 components of an excellent organizational climate
The concept of organizational climate was popularized by Litwin and Stringer in 1968, and is defined…
The 6 steps of management by objectives in an organization
Management by objectives (MBO) is a strategic management approach meant to enhance workplace performance. This approach…
The difference between a business vision and mission
Starting a business is everyone’s big dream, but starting a successful business is not something that…
The 10 types of entrepreneurs summarized in 4 simple categories
In a world where we are all trying to not just survive but excel, discover and…
The middle class crisis in Kenya, many are living fake
Spending hefty bills regardless of the price tag, but unsure of tomorrow’s income, that is the…
10 benefits strategic planning brings to your organization’s strategy
One of the biggest highlights of my week was running through two strategic planning sessions with…
New year self-reflection and goal setting
As the new year 2023 rolls out, for the majority of individuals, it is a time…