The Resource-Based View Theory (RBV Theory), developed by Jay Barney in 1981, explains competitive advantage as a result of a firm’s internal resources and capabilities rather than external industry conditions. The theory argues that firms achieve sustained superior performance when they possess resources that are Valuable, Rare, Inimitable, and Organized (VRIO), enabling them to effectively…
Porter’s Five Forces Framework, developed by Michael Porter, explains how industry structure shapes firm behavior, competition, and performance. The framework argues that industry profitability and strategic positioning are determined by five key external forces within a firm’s operating environment. These include the threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat…
Industrial Organization (IO) Theory, associated with the work of economists such as Michael Porter, explains how industry structure shapes firm behavior, competition, and performance. The theory argues that profitability and strategic choices are largely determined by external market forces that exist within a firm’s operating environment. These forces include barriers to entry, bargaining power of…
I was invited for a meeting in an office, and the meeting was moved from the office to a boardroom. Interestingly, none of us sat on the seat that was at the head. Presumably, the seat is reserved for the board chair, CEO, or whichever head is chairing the meeting. One of us even noted…
In today’s interconnected world, the term “globalization” has become increasingly prevalent. It refers to the process of increased interdependence and integration among countries, economies, and cultures worldwide. Globalization encompasses various aspects, including economic, political, technological, and cultural exchanges. This article aims to demystify globalization, shed light on its significance, and explore the reasons why it…
Summary When we talk of the future workplace and the future of leadership, do you think it is important to talk about the employee of the future? This is the essence of this insight. For the past two years, the human race has been in a constant adaptation period which has called for innovation, resilience,…
Starting a new business is an exciting venture, but it often requires a significant amount of capital to get off the ground. Securing adequate funding is one of the most critical challenges faced by entrepreneurs in Kenya. Whether you have a brilliant idea for a tech startup, a retail business, or a social enterprise, having…
The term purpose in brand strategy has been so commonly used that it has almost become cliche. However, it is very important to realize that cliche or not, when it comes to building a brand, going into it without having a purpose is like digging one’s own deathbed. Why so? Read on to find out.…
A culture could be described as a group of shared ideas and habits of a group of individuals who live together, which distinguishes that group’s identity. Common values and perspectives are at the heart of any culture. Remember how our experts focused on personality in our previous workshop? Now, culture for a team or organization…
We know the process of naming your brand is not to be taken lightly, because your brand may outlive you with hundreds of years, and so it is a process that should be accorded attention and expertise. If you have ever spent weeks or months finding a brand name with 100 names flying through your…