We know the process of naming your brand is not to be taken lightly, because your brand may outlive you with hundreds of years, and so it is a process that should be accorded attention and expertise. If you have ever spent weeks or months finding a brand name with 100 names flying through your…
The sad reality about today’s society is that many people are not a reflection, or even close to the personality they portray out here. The pressure of life is just too much, and mostly if you let it get into your mind. There are so many things that will strive to make you feel like…
Summary A product’s positioning is defined as its rank or perception in the minds of consumers, when compared to competitors’ products. Another related term is brand repositioning which is defined as the process of changing a brand’s position within the market. Positioning helps to acquire that market while repositioning a brand can help you seize…
Summary To be effective, every business and marketing strategy must focus on a particular segment of the population. This is the only way to guarantee that the company’s messaging and products will appeal to their target market. To achieve this, two key concepts come into place, “target market” and “target audience.” A target market is…
In the ever-evolving landscape of retail, consumers often find themselves navigating through a complex maze of pricing strategies, some of which may not be as transparent as they initially seem. This article aims to shed light on deceptive pricing tactics and empower shoppers with seven effective strategies to make informed choices and secure the best…
In today’s digital landscape, running Google paid advertising campaigns is a powerful strategy to drive targeted traffic, generate leads, and boost conversions. However, without a well-executed plan, your ad spend can go to waste. In this article, we provide a comprehensive guide on how to run Google paid adverts effectively from scratch. Whether you’re a…
In the competitive world of business, companies often employ various strategies to attract customers and increase sales. One such strategy is pricing, which plays a crucial role in consumer decision-making. However, amidst the quest for profits, some businesses resort to deceptive pricing practices that can undermine consumer trust and harm the market. In this article,…
Marketing is defined as the process of identifying, developing, and delivering value in the form of products and services to a target market. In marketing, persuasive messages are used to develop and/or strengthen brand equity, promote the value of a product, and eventually boost sales. The core mandate of marketing can be as broad a…
In the dynamic realm of business, a well-crafted marketing plan serves as a compass, guiding organizations toward their objectives and facilitating strategic decision-making. It acts as a blueprint, delineating the steps a company will take to promote its products or services and achieve its marketing goals. In this article, we delve into the intricacies of…
What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at the front of the boardroom for half an hour hearing corporate jargons you don’t even know, and you have been dozing all through, then once you break for tea, you decide for the sake of all that is good,…