In the dynamic realm of business, a well-crafted marketing plan serves as a compass, guiding organizations toward their objectives and facilitating strategic decision-making. It acts as a blueprint, delineating the steps a company will take to promote its products or services and achieve its marketing goals. In this article, we delve into the intricacies of…
What is brand repositioning.. Uuhm okay. Imagine this, you have been sitting in a chair at the front of the boardroom for half an hour hearing corporate jargons you don’t even know, and you have been dozing all through, then once you break for tea, you decide for the sake of all that is good,…
hmmm customer acquisition strategies… why should you care? Many entrepreneurs dream of starting and running successful brands that will grow into household names, but a large number of them forget or have no idea of the basic tenets that instruct how to acquire customers and keep them delighted. In many businesses, the cost per acquisition…
Summary TikTok’s popularity has been steadily increasing in Kenya. Many Kenyans have joined the platform to create and consume content, resulting in a growing user base. TikTok tends to attract a younger audience, and this trend is observed in Kenya as well. A significant portion of TikTok users in Kenya consists of teenagers and young…
In today’s highly competitive business landscape, customer loyalty is a valuable asset. However, even somewhat satisfied customers can be susceptible to being poached by competitors if their needs are not fully met or if they perceive a better value proposition elsewhere. In this article, we will explore the factors that make it easy for competitors…
Digital marketing refers to the practice of promoting products, services, or brands through various digital channels and technologies. It involves utilizing online platforms, such as websites, search engines, social media, email, mobile applications, and other digital mediums, to reach and engage with the target audience. 9 key digital marketing terms Digital marketing has revolutionized the…
In the dynamic world of retail, effective point-of-sale (POS) marketing is a game-changer, providing brands with a powerful tool to influence consumer behavior and drive sales. Unlike traditional point-of-purchase (POP) displays, POS displays are strategically positioned near or on the checkout counter, making them an ideal space to capture consumers’ attention during the crucial decision-making…
In the dynamic world of retail, effective point-of-sale (POS) marketing is a game-changer, providing brands with a powerful tool to influence consumer behavior and drive sales. Unlike traditional point-of-purchase (POP) displays, POS displays are strategically positioned near or on the checkout counter, making them an ideal space to capture consumers’ attention during the crucial decision-making…
In the world of marketing, understanding the buyer decision-making process is crucial for businesses to effectively engage with their target audience and drive sales. This process encompasses a series of stages that consumers go through before making a purchase. By understanding these stages and tailoring marketing strategies accordingly, businesses can influence consumer behavior and increase…
One of the prerequisites to building a successful brand is making sure that the market knows your product and your brand, and this is what is called brand awareness. In a digital world where business is now being conducted over the internet, experts have devised a number of tried and tested strategies and tools to…