CRM & Customer Experience

Strategy, process and technology to acquire, retain and grow customer relationships.

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What you get

Customer journeys mapped front-stage and back-stage, with moments of truth
Customers segmented by recency, frequency and value
Lifetime value compared with acquisition cost by segment
A CRM maturity roadmap across people, process, technology and data

How we deliver it

1Journey mapping with customers and staff
2RFM and CLV analysis
3Maturity assessment
4Platform selection and data plan

Standard deliverables

CRM Strategy

Customer Journey Maps

CRM Vendor Evaluation

Data Governance & Migration Plan

Ready-to-book packages

Start crm & customer experience with a fixed scope

Digital Transformation & Innovation

Customer Experience & CRM Audit

Find where customers drop off and which ones are worth the most.

KES 180,000

4 weeks · fixed fee

Customer journey map with moments of truth
RFM segmentation of your customer base
Lifetime value vs acquisition cost
CRM maturity assessment
Prioritised retention actions

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How we deliver this

Need a tailored scope?

Every organization is different. Tell us what you’re trying to achieve and we’ll propose the right engagement, timeline and fee.

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