How to choose a great brand name for your business or product
We know the process of naming your brand is not to be taken lightly, because your brand may outlive you with hundreds…
Insights
Thinking on strategy, marketing and growth
Practical perspectives from our consulting work across East Africa.
Brand leadership lessons from Covid-19 & post-pandemic strategy; FEGNe, Kenya
In the wake of the Covid-19 pandemic, a lot of changes have been witnessed in different industries and different sectors of the…
Corporate purpose, the key to workplace productivity and employee satisfaction
Corporate purpose, huh? There were days when work was not interesting even to me, which was quite baffling being the lead consultant…
5 strategies to a high employee performance culture in the workplace
Summary According to Gallup’s State of the Local Workplace report, 85% of employees are disengaged at work, costing $7 trillion in lost…
5 Steps in Organization Development
Organizational development (OD) is a phrase used in the brand strategy industry to describe ongoing and planned changes or developments within businesses,…
The Process of Business Registration in Kenya: A 10-step Guide for Startups
Business registration in Kenya is a fundamental step towards formalizing your entrepreneurial endeavors. The The business registration in Kenya is relatively straightforward,…
59 Business Leadership Lessons: Insights from Tim Mwangi’s New Leadership Guide
Today’s undoubtedly enigmatic landscape of modern business, maneuvering the path to success can be both challenging and exhilarating. For many entrepreneurs and…
Mimicking Your Competitors Strategies: Strategic Move or Costly Mistake?
As the number of businesses increase in Kenya and around the world, there seems to be no new idea that isn’t already…
7 Benefits of Business Registration in Kenya: Unlocking Opportunities and Growth Potential for startups through
Business Registration in Kenya is a pivotal step that brings numerous benefits and opportunities. Beyond gaining formal recognition, business registration opens doors…
10 benefits strategic planning brings to your organization’s strategy – Copy
One of the biggest highlights of my week was running through two strategic planning sessions with two of our clients at my…
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