Isn’t strategy consulting just about giving advice? Here are 5 Big Nos
The global strategy consulting market is anticipated to increase significantly from $44 billion in 2017 to $91 billion by 2025 after decades…
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Thinking on strategy, marketing and growth
Practical perspectives from our consulting work across East Africa.
A people eaten up in the inside, but looking good from the outside
The sad reality about today’s society is that many people are not a reflection, or even close to the personality they portray…
Decoding Startup Success: Exploring the 7 Challenges Faced by Kenyan Startups
Startup success is a vital part of Kenya’s entrepreneurial ecosystem, driving innovation, job creation, and economic growth. However, the startup journey is…
The 4 elements of the brand positioning statement: How to write an effective positioning statement
Summary A product’s positioning is defined as its rank or perception in the minds of consumers, when compared to competitors’ products. Another…
Target Market vs Target Audience: What are the 4 big differences?
Summary To be effective, every business and marketing strategy must focus on a particular segment of the population. This is the only…
What is organizational development : introduction and techniques
Organizational development (OD) is a phrase used in the brand strategy industry to describe ongoing and planned changes or developments within businesses,…
5 strategic ways for improving organizational climate
Summary Understanding Organizational Climate The concept of organizational climate was popularized by Litwin and Stringer in 1968, and is defined as a…
The Link Between Organizational Climate and Organizational Performance: A 2-Case Study Approach
In today’s competitive business landscape, organizations are continually seeking ways to enhance their performance and achieve sustainable success. While various factors influence…
The Impact of Organizational Climate on Employee Well-being and Productivity: A Comprehensive Analysis
In today’s rapidly evolving workplace, the focus on employee well-being and productivity has never been more critical for organizations aiming to achieve…
Marketing to millennials; 4 excellent consumer strategies and characteristics of success
As of the date of writing this, Millennials are typically defined as individuals between the ages of 30 and late-40 years. They…
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